The Fifth Watches: Melbourne Minimal


When it comes to wrist wear it doesn’t get much more exclusive than The Fifth Watches.

But unlike most brands, it’s not their extravagant price tag that earns this title. On the contrary, at only $105, this stunning timepiece is practically a steal. No, The Fifth Watches’ clever and daring USP is that their products are only available on the 5th day of every month. Reigniting excitement in fashion, customers are required to sign up and wait, clicking fingers poised and credit cards ready, for the flip of the calendar page before they can get their hands on these sensational accessories.


Once you’re over the novel marketing technique, the watches speak for themselves. Luxury oozes from their every component – from the genuine leather strap, to the brushed rose gold casing, all the way down to the stylish contrast of the roman numeral hour marker. Darling details such as the polished stitching of the strap and the engraved buckle makes them a perfect addition to your jewellery case. The rose gold and peach palette is timeless and elegant, a subtle but eye catching accessory for every outfit.

The Techy Stuff

A quick overview of technical specs reveal that the face is 43mm in diameter and 8mm thick and a one part casing. All watches are also water resistant up to 5ATM, although why you’d dare to drench these breathtaking pieces is, frankly, beyond me. The Melbourne Minimal also comes in 5 sumptuous colours: All Black, White & Tan, Black & Gold, Black & Tan, and, of course, Rose Gold + Peach. Be sure to look up their other enviable New York Classic range too.

Verdict: Sign up now on The Fifth Watches website because this brand is one to watch. 

What do you think of their ingenious sales technique? Fab or fad? Comment below and share your view!


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